I am constantly trawling through my reject logos (yes, I keep them!) and was happy to find that I am not the only one. Stumbling across Studio MPLS’ process on their Crown Maple project, makes me wonder just how many clients don’t see this - the time, effort and love put in to executing multiple designs in order to find ‘the one’. Anyway, its always great to see another designer’s process … click on to see the final identity »
